Website Design Manchester
The two words “web design” are perhaps two of the most misused and abused in the web industry. True web design isn’t only about colours, shapes and images. It is really about maximising your ROI by producing a successful interface between your business and your prospects and customers.
The solution we deliver for you will be the product of a thorough process.
We know you are eager to see how your new website will look. Every client is. However, there is other important work to do first.
We need to understand your core business requirements and learn about your target market. We take into account factors such as your branding, competitors’ websites, and the emotional response that your website should create. There are also important areas like site structure, content and functionality to explore.
Only after we take everything on board can we prepare an initial design concept for you. We refine it by combining your feedback with our design experience.
Some web developers offer you a selection of standard templates, with options like tweaking the colours and adding your logo. That would be an effective approach if every business, target market and potential customer came from standard templates too.
The creative process that we follow produces a design that’s specific to your business objectives and website requirements and in keeping with current design trends and best practice in usability and web standards.
So what’s simple and what’s complex?
Small brochure-style websites might only require one or two meetings and are generally considered in the industry to be quite simple. On the other hand, for example, e-Commerce websites, trading portals, shopping carts, membership websites, company intranets or custom solutions are complex and need to be treated as such.
Consider how many times a traditional business in the high street changes its window dressing. The internet is no different and needs to have a focus on ROI like any other business venture. Three of the most important yet often overlooked aspects of successful online business solutions are the organisation’s ability to resource, maintain and promote.
While the costs of establishing and running an online business are lower compared to a traditional business, we never take short cuts. Hence we stress the importance of planning and due diligence in the early stages.
Generally, we need the following to help us get started
- Background information about your organisation
- A project requirements brief
- Business objectives and website objectives
- Brief regarding design look and feel
- Features and functionality
- Budget
- Timescales
- Specific instructions
- Your allocated resources
- Marketing plan
